Merchant
For smaller merchants simplification and cost control are key.
Often working to tight margins and with little time to manage their payment devices, auto-installation, ease of use and reliability are vital considerations. End-to-end security is assumed. These merchants need to be sure new payment cards can be accepted, while visibility of transactions and reporting capabilities are central to managing the financial health of their businesses.
In common with larger retailers, the ability to offer a new range of services from its payment terminals are critical to adding incremental revenues.